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Mcgregor parimatch

29.06.2023 в 18:51 58 Автор: Gardalrajas

The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating. I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular, boxing, is a global phenomenon.

Fighters such as Lomachenko and Usyk are a real stand out stars for me. Conor McGregor is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine.

As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people. The rebranding will be integrated across the whole business on Tuesday February 6 and on that day everything will change.

To support the growth of the business we needed to reconsider how we see our customers, who they are, and what our brand is for them beyond just a betting platform.

We wanted to create a brand that is relevant for Misha; one that is daring like he is; brave like he is; adaptive as he is; bright as he is.

Much like Parimatch, Conor McGregor dares to be different. We have aligned our look to the sports and brands that inspire our customers. The Cyprus-based company, which covers more than 20 sports and 60 countries, leagues and sporting events every day, developed new integrated communication campaign with the international marketing agency Digital Choo DCa strategic partner of Parimatch, which has expertise in the field of iGaming in the CIS region, Europe and Asia.

In particular, as part of this campaign, DC shot an advertising video featuring professional athletes, recorded a unique soundtrack and integrated the symbols — vigorousness, ethos of sports and posing a challenge for stereo- types — into displays that correspond to global design trend lines at full breath were hidden.

Now, due to elegant lines, acrid forms and vivid neon colors, the brand inspires to win at the first glance.

As a result of cooperation, the brand launches a powerful integrated multi-channel campaign to show off new look, including a video advert, a new website, organizing a flash mob and plastering themselves across billboards. This website uses cookies so that we can provide you with the best user experience possible.

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Parimatch’s new look packs a punch as company teams with MMA legend Conor McGregor

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